Jerry Brady is a fourth-generation Idahoan with a family history that began in 1895 with a canal-builder, governor and US Senator, his great grandfather James H. Brady, and evolved into family media business. As a teenager Brady worked in all aspects of a family owned radio station in Idaho Falls. In the second half of his life he managed the family television station and, for 25 years, was the publisher and editor of the Idaho Falls Post Register, which had been purchased in 1925 by his grandfather, J. Robb Brady. In between, Brady graduated from the University of Notre Dame; earned a law degree from the University of California at Berkeley; co-founded Accion International (micro-loans around the world); served for eight years as legislative assistant and representative in Idaho for Senator Frank Church (D-Idaho); was assistant director of the Peace Corps; and practiced energy law in Washington, D. C. He returned to Idaho in 1984. He was the Democratic candidate for governor of Idaho in 2002 and 2006. He has had a long-running passion for conservation, most recently completing nine years on the board of directors of the Idaho Conservation League. He now lives in Boise where he is active in affordable housing and climate issues.